Agenda: 7/9/17

By S-3 Public Affairs

Fact of the Week: Emojis are increasingly being used for search online as their use among smartphone users remains incredibly high. Digiday reports on a, “MojiLaLa study that found 86 percent of smartphone users in the U.S. regularly use emojis, and that number jumps to 96 percent among those 18 to 34.” Kayak is one of the latest companies to embrace emoji search, even allowing users to vote on which emoji corresponds with which trip destination, turning the feature from not just modern search, but also user engagement. What’s next? “Ad agencies believe it’s likely more brands will begin to experiment with emoji search. VML is one agency that is advising its clients to do so, mostly because they could take advantage of organic search on social platforms. Twitter, Instagram, Google, YouTube and, as of last week, WhatsApp, have all added the capability to search using emojis in the past two years.”

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In the Administration: President Trump will return to Europe, heading to Paris on Friday for Bastille Day, at the invitation of President Macron. A CBO score of the president’s budget request is expected Thursday.

Nominations: Axios’ Mike Allen noted Friday that President Trump sent “87 nominations to the Senate in the month of June alone.”  

  • MondayThe Senate is expected to confirm Neomi Rao to head the White House Office of Information and Regulatory Affairs within the Office of Management and Budget, aka regulatory czar. The Senate is also expected to invoke cloture on David Nye for US District Judge for the District of Idaho, with a final vote expected Wednesday.

  • TuesdaySenate Homeland Security and Governmental Affairs Committee is expected to vote on David Glawe’s nomination to be under secretary for intelligence and analysis at the Department of Homeland Security. The committee will also vote on David Pekoske to head the TSASenate Foreign Relations Committee will hold confirmation hearings for David Steele Bohigian, nominee for president of the Overseas Private Investment Corp., and Jay Patrick Murray, nominee for alternate US representative in the UN. Senate Armed Services Committee hearing for Navy Secretary nominee Richard V. Spencer.

  • WednesdaySenate Judiciary Committee confirmation hearing for FBI Director Nominee Christopher Wray; Senate Environment and Public Works Committee is expected to vote on Annie Caputo and David Wright, nominated to join the Nuclear Regulatory Commission, and Susan Parker Bodine to serve as an assistant EPA administrator. Also expected Wednesday: cloture vote on William Francis Haggerty, nominee for US Ambassador to Japan.

  • ThursdaySenate Finance Committee confirmation hearing for Kevin McAleenan, nominated for US Customs and Border Protection commissioner.

On the Hill: Congress returns from a  July 4 spent at home with the focus remaining on health care in the Senate. All eyes in the Senate await a CBO score on updated language, expected later in the week. Focus in the House will be on NDAA. The House is also expected to consider H.R. 23, the Gaining Responsibility on Water Act, as well as a series of bills related to human trafficking. House Budget Committee Chairwoman Diane Black also raised the possibility of a markup as soon as this week.

Also this week:

In the Media: For all the talk of the declining popularity of traditional TV, particularly broadcast, AdWeek reports, “Last week, advertisers were all about prime time—585 of them spent around $100 million on broadcast placement for new creative, about 13 percent of the $783 million advertisers spent on national broadcast placement overall, according to Kantar Media. Nearly half of the spending on new ads was devoted to prime-time programming. Most of that (28 percent) placement went during reality TV and competition shows.”

As always, please feel free to contact Rob CollinsMike FerenceJohn Scofield, or Amos Snead or call (202) 600-2938 with any questions. Have a wonderful week!

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