Agenda: 7/23/17

By S-3 Public Affairs

Fact of the Week: Amazon delivered tough news to Blue Apron this week when it announced plans to break into the meal kit industry. Morning Consult polling finds high prices are the biggest challenge for existing meal kit companies, CNBC adding, “Amazon — known for keeping prices competitively low — could be looking to solve this problem, seeing opportunity in an evolving and expanding market. Amazon’s stock was climbing slightly higher Monday morning.” Blue Apron’s stock meanwhile has been tumbling since its IPO. CNBC shares a bit of optimism after trying each. “It felt like each kit was for a different kind of consumer. Amazon is selling meal kits for dummies. Blue Apron is selling meal kits for foodies. There may be room for both.”

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In the Administration: This week the White House will focus on American Heroes Week with visits and events with the American Legion Boys Nation and American Legion Auxiliary Girls Nation as well as for first responders later in the week. President Trump heads to Jamboree West Virginia on Monday, visiting the Boy Scouts of America, then to Ohio on Tuesday where he will hold a “Rally in the Valley.”

On the Hill: The final week before the House beings its August work period will be a busy one. The House will consider a Russia, Iran, and North Korea sanctions package as well as continued progress on appropriations and a number of other bills pertaining to Veterans. The Senate, which is not leaving town for a few more weeks, continues to focus on health care, with a vote as early asTuesday.

In the Media: Millennials are on the way out and “generation Z now represents the largest potential TV audience of any age demographic.” Fast Company shares insights from Nielsen’s latest report on how different generations consume media. Of note, GenZ are younger (born between 1997-2015) and likely still live at home. Fast Company notes their habits are likely to change when the move out on their own, but it is not clear exactly how or what the landscape will look like at that time. AdWeek adds, “The report overall shows how the age of a diverse generation presents new opportunities for marketers. New technologies and forms of content continue to spread across generations, and there will be more to learn about how users interact with media down the line.”

Why does this matter? Advertisers and content creators alike will have to continue to think creatively about how to package ads, news, stories, and entertainment so it is easily consumed across a variety of screens.

As always, please feel free to contact Rob CollinsMike FerenceJohn Scofield, or Amos Snead or call(202) 600-2938 with any questions. Have a wonderful week!

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