By S-3 Public Affairs
FACT OF THE WEEK
Digiday reports on Slack’s latest advertising effort aimed at expanding its user base beyond “Silicon Valley startups, media companies and agencies. … Slack touts more than 8 million daily active users. There are more than 3 million paid users, and its 70,000 paid teams include 65 percent of Fortune 100 companies. Now, Slack is focused on attracting more enterprise customers amid competition from Facebook’s Workplace and older workplace communication software options. … To reach those traditional office workers, Slack is running TV ads on morning shows like ‘Good Morning America’ and ‘CBS This Morning’ before 9 a.m. and during the workday on networks like CNBC and Bloomberg TV.”
“Slack also is running online display and YouTube ads during the workday. The three 15-second video spots are focused on finance, marketing and sales. … Slack is also tapping into the hype around the World Cup. As part of the “Collaboration” campaign and titled #PoweredBySlack, Slack partnered with Fox Sports through the help of marketing and media agency Noble People. Slack is sponsoring the Fox Sports Hub in Los Angeles, the physical studio space for commentators.”
IN THE MEDIA
Pew Research offers new insights into digital news media habits. “In the U.S., roughly nine-in-ten adults (93%) get at least some news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, ‘born on the web’ news outlets.” These outlets are finding readers through various outlets.“Digital-native news outlets are also adopting other outreach and engagement methods. About eight-in-ten (83%) of these outlets offer newsletters, and 86% have an official presence on Apple News. A large majority (71%) release podcasts, and 63% allow comments on their articles.”
BONUS Media Trend: While digital and TV-based advertising seem increasingly integrated from the consumer perspective, they are still being purchased separately. MediaPost reports, “While a slight majority — 53% — of advertiser and agency executives say they now plan TV/video as one “holistic” medium, they don’t necessarily execute it that way,according to findings of Advertiser Perceptions 2018 Video Advertising Convergence Report. The report finds that only 40% of ad execs say they actually buy TV and video as part of an integrated team.”
IN THE ADMINISTRATION
Politico reports, “President Donald Trump will huddle with House Republicans in a rare Tuesday evening conference meeting on immigration, seeking to clarify his support for a newly released GOP bill shielding Dreamers from deportation. The conference will start at 5:30 p.m. and comes just a few days before House Republicans are slated to vote on a pair of immigration bills dealing with the Obama-era Deferred Action for Childhood Arrivals program.”
ON THE HILL
The House and Senate are both in for what should be a busy week on the Hill. The House is continuing its work addressing the opioid crisis with several more bills expected. Attention remains on potential immigration-related votes later in the week. The Senate is expected to complete its work on the National Defense Authorization Act on Monday with votes on cloture on the motion to proceed with the minibus appropriations package expected as well.
Monday (June 18): Senate Judiciary Committee hearing on FBI and DOJ actions in advance of the 2016 election, with testimony from Justice Department Inspector General Michael Horowitz and FBI Director Christopher Wray; Senate resumes consideration of the FY2019 National Defense Authorization Act and votes on cloture on the motion to proceed with the minibus appropriations package;
Tuesday (June 19): Washington, DC primary; Senate Appropriations Subcommittee markups of the FY2019 Homeland Security Appropriations Bill, FY2019 Financial Services and Government Appropriations Bill, and FY2019 State, Foreign Operations, and Related Programs Appropriations Bill; Senate Commerce Committee hearing on examining data privacy risks to Cambridge Analytica and other Facebook partners; Senate HELP Committee hearing on the 340B drug pricing program; Senate Armed Services Committee hearingon the nomination of Lt. Gen. Austin S. Miller to be commander of U.S. forces in Afghanistan and general and commander of NATO’s Resolute Support Mission; Senate Judiciary Committee hearing on the EB-5 investor visa program, with testimony from U.S. Citizenship and Immigration Services Director Francis Cissna; Senate Special Committee on Aging hearing on changing the trajectory of Alzheimer’s by reducing risk, detecting early symptoms, and improving data; House Judiciary and Oversight and Government Reform Committees joint oversight hearing on FBI and DOJ actions in advance of the 2016 election, with testimony from Justice Department Inspector General Michael Horowitz; House Rules Committee meeting on the Individuals in Medicaid Deserve Care that is Appropriate and Responsible in its Delivery Act, Overdose Prevention and Patient Safety Act, and Substance Use-Disorder Prevention that Promotes Opioid Recovery and Treatment for Patients and Communities Act; House Homeland Security Subcommittee field hearing on DHS coordination with state and local partners to fight the opioid epidemic (in Harrisburg, PA);
Wednesday (June 20): Senate Finance Committee hearing on current and proposed tariff actions administered by the Commerce Department, with testimony from Commerce Secretary Wilbur Ross, and subcommittee hearingon trade and commerce at U.S. ports of entry, with testimony from a panel including U.S. Customs and Border Protection Commissioner Kevin McAleenan; Senate Intelligence Committee open hearing on the policy response to Russian interference in the 2016 elections; Senate Rules & Administration Committee hearing on state and local perspectives of election security preparations; Senate Judiciary Committee hearing on Fourth Circuit nominees A. Marvin Quattlebaum, Jr., and Julius Ness Richardson, and district court nominees Roy Altman (Southern District of Florida), Raul Arias-Marxuach (District of Puerto Rico), and Rodolfo Armando Ruiz II (Southern District of Florida); Senate Environment and Public Works Committee hearing on the nominations of William McIntosh and Peter Wright to be assistant administrators of the EPA; Senate Commerce Committee hearing on the nominations of Geoffrey Starks (to be a member of the FCC) and Peter Feldman (to be a member of the Consumer Product Safety Commission);Senate Foreign Relations Committee hearing on USAID resources and redesign, with testimony from USAID Administrator Mark Green; Senate Homeland Security and Governmental Affairs Committee hearing on Medicaid fraud and overpayments, with testimony from GAO Comptroller General Eugene Dodaro and Health and Human Services Inspector General Daniel Levinson; Senate Banking Subcommittee hearing on combating money laundering and other forms of illicit finance; House Appropriations Committee markup of the FY2019 State and Foreign Operations and Labor, Health and Human Services, and Education appropriations bills and the revised report on budget allocations for FY0219; House Foreign Affairs Committeehearing on U.S. policy toward Afghanistan, with testimony from Principal Deputy Assistant Secretary of State Alice G. Wells and subcommittee hearings on outcomes and oversight of the Trump-Kim summit and human rights concerns in Sri Lanka; House Oversight and Government Reform Subcommittee hearing on holding Cuban leaders accountable; House Natural Resources Committee markup of 4 bills; House Financial Services Committee hearing on empowering a pro-growth economy by cutting taxes and regulatory red tape and subcommittee hearing on illicit use of virtual currency and law enforcement response; House Ways and Means Subcommittee hearing on IRS and DOJ efforts to return taxpayers’ seized funds; House Energy and Commerce Subcommittee hearings on the benefits of tax reform on the energy sector and consumers and an examination of the GAO audit series of HHS cybersecurity; House Armed Services Subcommittee hearing on pain management and opioids prescription management and reporting transparency in military health system reform;House Education and the Workforce Subcommittee hearing on reducing barriers to economic mobility and growth in occupational licensing; Washington Post Health 202 Live event, with speakers including HHS Secretary Alex Azar and Sens. Bill Cassidy (R-LA) and Michael Bennet (D-CO); The Hill event on technology’s role in the opioid epidemic, with speakers including Reps. Tom MacArthur (R-NJ) and Tim Ryan (D-OH);
Thursday (June 21): Senate Appropriations Committee markup of the FY2019 State and Foreign Operations, Homeland Security, and Financial Services Appropriations bills; Senate Judiciary Committee executive business meeting to consider 4 nominees and the KIWI Act; Joint Economic Committee hearing on the need for U.S. leadership on digital trade; House Financial Services Committee oversight hearing of the Securities and Exchange Commission, with testimony from Chairman Jay Clayton; House Armed Services Committee hearing on military technology transfer and threats, impacts, and solutions for the Department of Defense and subcommittee hearing on aviation mishap prevention; House Intelligence Committee closed hearing on the role and mission of the Defense Intelligence Agency; House Foreign Affairs Subcommittee hearing on posture, proliferation, and the future of arms control as it relates to Russian and Chinese nuclear arsenals; House Judiciary Subcommittee hearings on the need for new federal judges, the Bankruptcy Administration Improvement Act, and the state of intellectual freedom in America; House Natural Resources Committee legislative hearings on 5 federal land management bills and 2 mineral leasing bills; House Transportation and Infrastructure Subcommittee hearing on implementation of the PIPES Act; House Education and the Workforce Subcommittee hearing to review developments, trends and statistics in the U.S. labor market and American workforce; House Small Business Subcommittee hearing on how federal regulations impact America’s small farmers; Bloomberg Governmentinvitation-only breakfast event with Sen. Jerry Moran (R-KS);
Friday (June 22): House Armed Services and Science, Space & TechnologySubcommittee joint hearing on government perspectives of roles and responsibilities in space situational awareness, with testimony from Commerce Secretary Wilbur Ross, NASA Administrator Jim Bridenstine, and Gen. John Hyten of U.S. Strategic Command; House Energy and Commerce Subcommittee hearings on the Horseracing Integrity Act and advanced biofuels under the renewable fuel standard.