By S-3 Public Affairs
FACT OF THE WEEK
Bloomberg reports on Instagram’s new TV video feature, launched this week to the platform that “has reached 1 billion monthly active users. … Unlike on Instagram, the videos in IGTV won’t be limited to just one minute — they can be up to an hour long. People will also be able to comment on the videos and send them to friends. Instagram says it’s not immediately paying for any content on the app, nor will it start with any advertising. But eventually, it plans to make sure people making popular videos have a way to make money from their efforts, the company said.”
Recode explains, “Instagram wants to be TV for young people. … Instagram CEO Kevin Systrom has a straightforward argument: Teens are watching less TV, but they’re watching more video on Instagram than ever before.” Recent Pew research shows Instagram is used by 72% of teens.
IN THE MEDIA
Voice may be the new online search. The Wall Street Journal reports on the growing trend to advertise through voice assistants and brands’ new effort to develop the most creative, effective ways to reach consumers through this new technology. “The goal is to connect with people—many of whom have a growing aversion to traditional ads—where they are spending time and in a way that enhances rather than interrupts what they are doing.” The WSJ shares the story of spirits company Diageo which has developed a “skill” for Amazon’s Alexa that shares drink ideas with users. “When people use online search to find drink recipes, more than 80% go out to buy the liquor brand mentioned in the suggested recipe, according to Mr. Thompson [Diageo’s chief marketing officer]. That’s a good indicator of the potential for voice, he says, describing it as the ‘search of the future.’”
The WSJ adds, “Digital ad agency VaynerMedia is among the agencies looking to capitalize on brands’ growing interest in this area.” … VaynerMedia’s founder and CEO, “says he already has expanded his voice group to about 15 people and plans to nearly double that by the end of the year. He says the practice expects to generate revenue this year in the low seven figures from voice-assistant app projects that cost brands between $75,000 and $150,000, as well as seven-figure retainer deals with clients who want continuing support in the voice category.
IN THE ADMINISTRATION
Per Playbook: “Monday: The president will host Jordan King Abdullah and Queen Rania at the White House and then he will go to West Columbia, South Carolina, for an event for Gov. Henry McMaster. Tuesday: The president will meet with the Associated Builders and Contractors national executive committee. … Wednesday: The president will have lunch with the secretary of State, he’ll meet with the president of Portugal and then he will go to Fargo, North Dakota, for a rally. Thursday: Trump will travel to Milwaukee and Mount Pleasant, Wisconsin. Friday: The president will mark the six-month anniversary of the tax bill.”
ON THE HILL
The House and Senate are both in this week with focus in the House on defense spending as well as continued immigration work. The House is also expected to vote to go to conference with the Senate on the National Defense Authorization Act. The Senate has scheduled votes Monday on three appropriations bills – Energy and Water, Legislative Branch, and MilCon-VA.
Monday (June 25): House Rules Committee meeting on the Strengthening Fishing Communities and Increasing Flexibility in Fisheries Management Act, Endangered Salmon and Fisheries Predation Prevention Act, and general debate of the FY2019 Department of Defense Appropriations Act; Heritage Foundation event on the importance and responsibility of congressional oversight, with keynote remarks from Senate Judiciary Committee Chairman Chuck Grassley (R-IA); 27th World Gas Conference in Washington, DC (through Friday);
Tuesday (June 26): Primaries in New York, Maryland, Utah, Colorado, and Oklahoma and primary runoffs in Mississippi and South Carolina; Senate Appropriations Subcommittee markups of the FY2019 Department of Defense and Labor, Health and Human Services, and Education, and Related Agencies appropriations bills; Senate Finance Committee hearing on challenges in today’s prescription drug market, with testimony from Health and Human Services Secretary Alex Azar; Senate Judiciary Committee hearingon implementation of and next steps for a survivors’ bill of rights andsubcommittee hearing to examine shell companies and virtual currencies as avenues for foreign influence; Senate Energy and Natural Resources Committee hearing to consider Department of Energy nominees Teri Donaldson (to be Inspector General), Dr. Christopher Fall (to be director of the Office of Science), Karen Evans (to be Assistant Secretary of Cybersecurity, Energy Security and Emergency Response), and Daniel Simmons (to be Assistant Secretary of Energy Efficiency and Renewable Energy); Senate Armed Services Committee hearing on the nomination of Lt. Gen. Stephen Lyons to head U.S. Transportation Command; Senate Foreign Relations Subcommittee hearing on U.S. policy in Europe, with testimony from Assistant Secretary of State for the Bureau of European and Eurasian Affairs A. Wess Mitchell, and business meeting to consider 5 bills and 7 nominations; Senate Banking Committee hearing on legislative proposals to increase access to capital; Senate HELP Committee executive session to consider 5 bills, including reauthorization of the Carl D. Perkins Career and Technical Education Act, and the nominations of Scott Stump (to be Assistant Secretary of Education for Career, Technical, and Adult Education) and John Lowry III (to be Assistant Secretary of Labor for Veterans’ Employment and Training); House Appropriations Committee markup of the FY2019 Labor, Health and Human Services, Education, and Related Agencies Appropriations Act; House Rules Committee meeting to consider amendments to the FY2019 Department of Defense Appropriations Act; House Veterans’ Affairs Committee hearing on VA electronic health record modernization and subcommittee hearing on hiring and retaining veterans for the modern workforce; House Financial Services Subcommittee hearings on oversight of the federal government’s approach to lead-based paint and mold remediation in public and subsidized housing and the international and domestic implications of de-risking; House Energy and Commerce Subcommittee hearings on the shifting geopolitics of oil and gasand the discussion draft of the National Telecommunications and Information Administration Reauthorization Act; House Judiciary Committee markup of H.Res.938, directing the Attorney General to provide documents related to the investigation of Justice Department and FBI decisions regarding the 2016 election, and H.Res.928, directing the Attorney General to provide documents relating to the President’s use of the pardon power; House Transportation and Infrastructure Subcommittee hearing to receive stakeholder perspectives on commercial space transportation regulatory reform; House Oversight and Government Reform Subcommittee hearing on access to public lands and the effects of Forest Service road closures; House Natural Resources Subcommittee legislative hearing on 3 offshore renewable energy bills; Washington Post Live event on tax reform, with speakers including Council of Economic Advisers Chairman Kevin Hassett and House Ways and Means Committee Chairman Kevin Brady (R-TX); Heritage Foundation eventon the importance of free-market principles in American healthcare, with keynote remarks from Health and Human Services Secretary Alex Azar; The Hill event on measuring performance and patient care, with speakers including Deputy Health and Human Services Secretary Eric Hargan, Sen. Bill Cassidy (R-LA), and Rep. Gene Green (D-TX); The Atlantic Council event on global innovation, with keynote remarks from Sen. Cory Gardner (R-CO);
Wednesday (June 27): Senate Veterans’ Affairs Committee hearing on the nomination of Robert Wilkie to be secretary of Veterans Affairs; Senate Appropriations Subcommittee hearing to review the FY2019 budget request for the State Department, with testimony from Secretary of State Mike Pompeo;Senate Judiciary Committee hearing to examine eligibility requirements for the Radiation Exposure Compensation Program and subcommittee hearing to examine the competitive impact of the T-Mobile/Sprint merger; Senate HELP Committee hearing on understanding the cost of healthcare in America and how to reduce costs; Senate Commerce Committee executive session to consider 8 bills and 4 nominations; Senate Homeland Security and Governmental Affairs Committee hearing on Medicaid fraud and overpayments and roundtable on FAST-41 and the Federal Permitting Improvement Steering Council; Joint Select Committee on Budget and Appropriations Process Reform hearing to receive testimony from members of the House and Senate on improvements to the budget and appropriations process; House Financial Services Committee hearing on oversight of the Department of Housing and Urban Development, with testimony from Secretary Ben Carson, and markup of 8 bills; House Oversight and Government Reform Committee hearing to examine the administration’s government-wide reorganization plan; House Small Business Committee hearing on ZTE as a threat to America’s small businesses; House Natural Resources Committeemarkup of 5 bills; House Foreign Affairs Subcommittee hearing on crisis in the Republic of the Cameroon; House Science, Space & Technology Subcommittee hearing on bolstering data privacy and mobile security and an assessment of IMSI catcher threats and markup of the National Quantum Initiative Act, National Institute of Standards and Technology Reauthorization Act, and American Space SAFE Management Act; House Veterans’ Affairs Committee markup of pending legislation; POLITICO Playbook event with Senate Majority Leader Mitch McConnell (R-KY); Washington Post Live eventwith House Majority Whip Steve Scalise (R-LA); POLITICO Space event with NASA Administrator Jim Bridenstine; American Enterprise Institute event on Federal Reserve reform, with Rep. Andy Barr (R-KY);
Thursday (June 28): Senate Appropriations Committee markup of the FY2019 Department of Defense and Labor, Health and Human Services, Education, and Related Agencies appropriations bills; Senate Finance Committee hearing on the nomination of Charles Rettig to be commissioner of the Internal Revenue Service; Senate Banking Committee hearing on legislative proposals to examine corporate governance; Senate Foreign Relations Committee hearing on the nominations of Donald Lu (to be ambassador to the Kyrgyz Republic) and Randy Berry (to be ambassador to the Federal Democratic Republic of Nepal); Senate Judiciary Committee executive business meeting to consider 8 judicial nominations, the KIWI Act, and the Music Modernization Act; House Intelligence Committee closed markup of the FY2019 Intelligence Authorization Act; House Judiciary Committee hearing on reauthorization of the Debbie Smith Act; House Foreign Affairs Committee markup of 3 resolutions and 2 bills; House Armed Services Subcommittee hearing on Army and Marine Corps depot policy issues and infrastructure concerns;
Friday (June 29): Senate Small Business and Entrepreneurship Committee hearing on opportunities and challenges with the Small Business Administration’s federal contracting programs;
Saturday (June 30): Special election for Texas’ 27th Congressional District.