By S-3 Public Affairs
FACT OF THE WEEK
Recode shares key takeaways from the annual Code Conference at which Mary Meeker shared her Internet Trends Report:
- “2017 was the first year in which smartphone unit shipments didn’t grow at all. As more of the world become smartphone owners, growth has been harder and harder to come by. The same goes for internet user growth, which rose 7 percent in 2017, down from 12 percent the year before. With more than half the world online, there are fewer people left to connect.
- “People, however, are still increasing the amount of time they spend online. U.S. adults spent 5.9 hours per day on digital media in 2017, up from 5.6 hours the year before. Some 3.3 of those hours were spent on mobile, which is responsible for overall growth in digital media consumption.”
IN THE MEDIA
MediaWeek reports, “Six-second video ads are on the rise in a big way. The number of vendors running this ad format is up 300% compared to the same quarter last year, according to Extreme Reach’s Q1 2018 Video Advertising Benchmark Report.
The TV and video ad technology firm says it expects “exponential increases” in six-second ad adoption, driven by completion rates significantly higher than other forms of video advertising. The ad format, which gained in popularity in the latter half of 2017, now accounts for 2.8% of all video ads, up from only 0.4% in Q1 of 2017.”
Perhaps this is the result of their popularity. AdWeek reports on a “recent study by Adweek and AI company GumGum,” that finds, “unskippable six-second pre-rolls, as well as interactive/shoppable videos are tops among effectiveness by 10 percentage points. Unskippable six-second pre-rolls are seen as 27 percent very effective and 54 percent effective, while the interactive videos were deemed 29 percent very effective and 52 percent effective.”
IN THE ADMINISTRATION
President Trump will travel to Quebec Friday for the start of the G-7. Tensions are expected to be high. CNBC reports, “Already, G-7 finance ministers, meeting in British Columbia over the weekend, chastised the U.S. for the trade skirmishes brewing across the world.”
President Trump is also expected to host an iftar dinner at the White House on Wednesday to mark Ramadan.
ON THE HILL
The House returns Tuesday and this week it is expected to consider the Water Resources Development Act as well as several appropriations bills. The Senate is back Monday continuing its work on nominations. Get a fulllook ahead for June here as well.
Tuesday (June 5): Primaries in California, New Jersey, Alabama, Iowa, Mississippi, Montana, New Mexico and South Dakota; Senate Appropriations Subcommittee hearings on the FY2019 budget requests of the Department of Education (with testimony from Secretary Betsy DeVos) and Commodity Futures Trading Commission and Securities and Exchange Commission (with testimony from CFTC Chairman Christopher Giancarlo and SEC Chairman Jay Clayton) and markups of the Transportation, Housing and Urban Development, and Related Agencies and Military Construction, Veterans Affairs, and Related Agencies appropriations bills; Senate Foreign Relations Committee hearingon the nominations of Georgette Mosbacher (to be ambassador to Poland), Stephen Akard (to be director of the Office of Foreign Missions), and Mark Rosen (to be executive director of the International Monetary Fund); Senate Energy and Natural Resources Committee hearing on the 2018 Wildland Fire Outlook and Wildland Fire Management Programs, with testimony from Interim Forest Service Chief Vicki Christiansen and Office of Wildland Fire Director Jeff Rupert; Senate Commerce Subcommittee hearings on the Digital Coast partnership program and preventing abuse in Olympic and amateur athletics; House Rules Committee meeting to consider the Water Resources Development Act, the Senate amendment to the Project Safe Neighborhood Grants Program Authorization Act, and general debate on the Energy and Water Development and Related Agencies Appropriations Act;
Wednesday (June 6): Senate Judiciary Committee hearing on the nominations of David Porter (to be Circuit Judge for the Third Circuit) and district court nominees Holly Brady (Northern District of Indiana), Andrew Brasher (Middle District of Alabama), James Hanlon (Southern District of Indiana), David Morales (Southern District of Texas), and Lance Walker (District of Maine) and subcommittee hearing on China’s campaign to infiltrate and exploit U.S. academia; Senate Appropriations Subcommittee closed hearingto review defense innovation and research funding, with testimony from Undersecretary of Defense for Research and Engineering Michael Griffin and Defense Advanced Research Projects Agency Director Steven Walker; Senate Homeland Security and Governmental Affairs Committee hearing on the Preventing Emerging Threats Act of 2018 and subcommittee hearing on war powers and the effects of unauthorized military engagements on federal spending; Senate Commerce Subcommittee hearing on stakeholder perspectives of the future of the International Space Station; Senate Indian Affairs Committee business meeting to consider the nomination of Tara Sweeney to serve as assistant Secretary of the Interior for Indian Affairs;House Committee on Education and the Workforce hearing on the policies and priorities of the Department of Health and Human Services, with testimony from Secretary Alex Azar; House Oversight and Government Reform Subcommittee hearing on ending U.S. participation in the Iran nuclear deal; House Rules Committee meeting to consider amendments to the Energy and Water Development and Related Agencies Appropriations Act; House Homeland Security Committee markup of 10 bills; House Natural Resources Committee markup of 6 bills and subcommittee legislative hearingon 4 onshore energy development bills; House Financial Services Subcommittee hearings on H.R.1511, the Homeless Children and Youth Actand improving transparency and accountability at the Consumer Financial Protection Bureau; House Energy and Commerce Subcommittee hearing on reauthorization of the Pandemic and All-Hazards Preparedness Act; House Ways and Means Subcommittee hearing on consumer-directed health plans; House Small Business Committee hearing on millennials and the gig economy; House Transportation and Infrastructure Subcommittee hearingon the U.S. role in Arctic maritime transportation; Washington Post Daily 202 Live event with Sen. Bernie Sanders (I-VT);
Thursday (June 7): Senate Appropriations Committee markup of the Transportation, Housing and Urban Development, and Related Agencies and Military Construction, Veterans Affairs, and Related Agencies appropriations bills; Senate Judiciary Committee executive business meeting to consider 6 nominations and the Preventing Drug Diversion Act; House Natural Resources Subcommittee oversight hearing on management priorities of the U.S. Forest Service, with testimony from Interim Forest Service Chief Vicki Christiansen; House Foreign Affairs Subcommittee hearings on advancing U.S. business investment and trade in the Americas and human rights in Vietnam; House Ways and Means Subcommittee hearing on the status of Social Security’s trust funds; House Energy and Commerce Subcommitteehearing on improving the hydropower licensing process; House Science, Space & Technology Subcommittee hearing on the electric grid of the future; House Small Business Subcommittee hearing to examine VA’s resources for veteran-owned small businesses; House Veterans’ Affairs Subcommitteehearings on the potential health effects of burn pit exposure among veteransand efforts to memorialize veterans; Washington Post event on the future of aviation, with speakers including Sens. Roy Blunt (R-MO) and Maria Cantwell (D-WA) and Transportation Secretary Elaine Chao; Faith and Freedom Coalition Road to Majority conference (through June 9);
Friday (June 8): House Judiciary Subcommittee hearing on questions regarding the U.S. Census.