By S-3 Public Affairs
FACT OF THE WEEK
The use of blockchain technology is now expanding into the advertising space. The Wall Street Journal reports, “Anheuser-Busch InBev, AT&T Inc., Kellogg Co., Bayer AG, and Nestle SA are among advertisers that are starting to use the nascent technology to figure out whether their ads are viewed by real people, not computer-generated bots, and how much of their spending is siphoned off by middlemen. … ‘The objective here is not about savings, it’s more about transparency to make sure we are reaching consumers in the most relevant way,’ said Lucas Herscovici, a global marketing vice president at Anheuser-Busch, one of the world’s biggest advertisers. A-B has tested a solution from mobile ad-tech firm Kiip that records ad campaign data to the blockchain.”
“As with other new technology in the ad industry, blockchain will get widespread adoption only when prominent advertisers start demanding it as part of their campaigns.” The report believes this is still several years out, but the concept has some passionate advocates working to get others on board.
IN THE MEDIA
Bloomberg reports, “Netflix Inc., home of “The Crown” and “Stranger Things,” set a new high for digital streaming, overtaking reigning champion HBO in Emmy award nominations for the first time. Netflix secured 112 nominations — more than any other network — while HBO received 108, according to the Academy of Television Arts & Sciences. … Netflix’s accolades follow a rapid ascent in the television world. After its start two decades ago as a DVD-by-mail operation, the company has become a Hollywood powerhouse, signing popular producers, comedians and actors for original content. The company spends about $8 billion a year on new shows and films, far exceeding HBO and other competitors.”
IN THE ADMINISTRATION
President Trump is scheduled to meet with Russian President Vladimir Putin in Helsinki, Finland on Monday. Vice President Pence is also expected to visit St. Louis this week, attending a tax event and a fundraiser for Josh Hawley.
ON THE HILL
The House is expected to take up its next appropriations package — Interior-Environment and Financial Services — this coming week. The Senate continues its work on nominations next week with votes expected for Scott Stump as assistant secretary for Career, Technical, and Adult Education at the Education Department. Senator McConnell has also filed for cloture on Randal Quarles for the Federal Reserve Board of Governors as well as for judges for the Fifth and Ninth US Circuit Courts of Appeals.
Monday (July 16): Senate Homeland Security and Governmental Affairs Committeefield hearing to examine the effects of tariffs on Wisconsin businesses, to be held in Milwaukee; House Rules Committee hearing on the FY2019 Interior, Environment, Financial Services, and General Government Appropriations Act; House Judiciary Committee field hearing on the Bureau of Alcohol, Tobacco, Firearms and Explosives’ Canine Training Center; The Atlantic Council event on Russia’s interference in elections, featuring Sens. Mark Warner (D-VA) and Marco Rubio (R-FL); Center for American Progress event on strengthening American democracy, featuring House Minority Leader Nancy Pelosi (D-CA), and Reps. Pramila Jayapal (D-WA), John Sarbanes (D-MD), and Terri Sewell (D-AL); Pew Charitable Trusts event on rising drug prices featuring Sen. Susan Collins (R-ME);
Tuesday (July 17): Senate Banking Committee hearing on the semiannual monetary policy report, with testimony from Federal Reserve Chairman Jerome Powell; Senate Environment and Public Works Committee hearing on a discussion draft of the Endangered Species Act Amendments of 2018; Senate Energy and Natural Resources Committee hearing to examine the Department of the Interior’s final list of critical minerals;Senate HELP Committee hearing on eliminating excess healthcare spending and improving quality and value for patients; House Judiciary Committee hearing on the content filtering practices of social media giants, with testimony from Facebook head of global policy management Monika Bichert, YouTube global head of public policy and government relations Juniper Downs, and Twitter public policy senior strategist Nick Pickles; House Rules Committee meeting on a resolution expressing the sense of Congress that a carbon tax would be detrimental to the U.S. economy; House Oversight and Government Reform Committee business meeting and subcommittee hearings on potential recognition of Israeli sovereignty over the Golan Heights and reducing barriers to opportunity for tribal energy resources; House Financial Services Subcommittee hearingto examine capital regimes for financial institutions; House Ways and Means Subcommittee hearings on combating fraud in Medicare and modernizing the Stark Law; House Energy and Commerce Subcommittee hearings on the benefits of rural broadband and state efforts to improve transparency of health care costs for consumers; House Natural Resources Subcommittee hearing on 8 federal land bills; House Veterans’ Affairs Committee hearing on implementation of the VA Accountability and Whistleblower Protection Act and House Veterans Affairs’ and Small Business Subcommittees’ joint hearing on achieving government-wide verification of service-disabled veteran-owned small businesses; House Education and the Workforce Subcommittee hearing to examine the summer food service program; POLITICO Pro Summit;
Wednesday (July 18): Senate Homeland Security and Governmental Affairs Committee hearing to review the administration’s government reorganization proposal, with testimony from Office of Management and Budget Deputy Director for Management Margaret Weichert; Senate Finance Subcommittee hearing on trade and commerce at U.S. ports of entry; Senate Foreign Relations Committee hearing on the nominations of Brian Bulatao (to be undersecretary of State for management) and Denise Natali (to be assistant secretary of State for conflict and stabilization operations); Senate Judiciary Committee hearing to examine federal investment in DNA analysis; Senate Commerce Committee hearing to examine innovations in shark research and technology; Senate Special Committee on Aging hearing on supporting economic stability and self-sufficiency as Americans with disabilities and their families age; House Financial Services Committee hearing on monetary policy and the state of the economy, with testimony from Federal Reserve Chairman Jerome Powell and subcommittee hearing on digital currency and the future of money; House Ways and Means Subcommittee hearingon the effects of tariffs on U.S. agriculture and rural communities; House Agriculture Committee hearing on cryptocurrencies and oversight of new assets in the digital age; House Energy and Commerce Subcommittee hearings on the role of energy storage in the nation’s electricity system and oversight of the Federal Trade Commission; House Transportation and Infrastructure Subcommittee hearing on 2017 disaster recovery and preparing for the 2018 hurricane season; House Oversight and Government Reform Subcommittee joint hearing on information technology preparations for the 2020 Census and on regulatory divergence and failure of the administrative state; House Homeland Security Subcommittee hearing to examine efforts by the U.S. Secret Service to meet mission challenges; House Foreign Affairs Subcommittee hearing on current developments in Central Asia; House Natural Resources Committee markup of 10 bills;
Thursday (July 19): Senate Banking Committee hearing on the nominations of Kathleen Kraninger to be director of the Consumer Financial Protection Bureau and Kimberly Reed to be president of the Export-Import Bank; Senate Homeland Security and Governmental Affairs Committee hearing on the nominations of Dennis Kirk (to be chairman of the Merit Systems Protection Board), Julia Clark and Andrew Maunz (to be members of the Merit Systems Protection Board), and Carmen McLean (to be an associate judge of the Superior Court of D.C.); Senate Environment and Public Works Committee hearing on the nominations of Mary Neumayr to be a member of the Council on Environmental Quality and John Fleming to be Assistant Commerce Secretary for Economic Development; Senate Energy and Natural Resources Committee hearing on administration reorganization and modernization proposals for the Departments of Energy and Interior; House Intelligence Committee hearing on China’s threat to American government and private sector research and innovation leadership; House Energy and Commerce Subcommittee hearing to examine implementation of 21st Century Cures Act’s mental health initiatives; U.S. Chamber of Commerce conference on retirement, with speakers including Rep. Mike Kelly (R-PA) and Assistant Labor Secretary Preston Rutledge.