By S-3 Public Affairs
FACT OF THE WEEK
We are moving beyond the Millennial generation with Generation Z — anyone born after 1997 — gaining a rising share of purchasing power. Inc.reports, “This Barkley report estimates Gen Z’s earnings to already be close to $153 billion, with overall spending of almost $100 billion. Once combined with allowance estimates (since many are in their young teen years), this yields $143 billion in Gen Z spending. And it doesn’t even factor in the youngest Gen Xers who earn money by mowing lawns and babysitting. Considering that this Neilsen study shows Millennial spending at just over $65 billion, these numbers are staggering.”
Business Insider breaks down some of the key differences the two generations see between themselves.
- Gen Z have always had cell phones, text messaging, social media, whereas many of these technologies did not exist when millennials were growing up.
- “Millennials were more likely to work a traditional teen job;” whereas “Gen Zs are more likely to earn money from a “side hustle”
- “Millennials tended to believe that a college education was worth it, even if it meant student debt,” while “Gen Zs are wary of student loans.”
- Millennials are much more brand oriented than Gen Z, who cares more about showing off trends on social media.
IN THE MEDIA
Snapchat sees as an opportunity to attract more ad dollars and is making changes to do just that. AdAge reports, “Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in similar fashion to other popular social media platforms. A marketer can use Nielsen audience data, for instance, to target someone on Snapchat who purchased lipstick at a retail store offline. The offering provides some 30,000 segments and includes Nielsen Buyer Insights and Nielsen Catalina Solutions, which are primarily based on offline loyalty card and credit card data.”
“The move is similar to what Snapchat already provides through Oracle, but the addition of Nielsen makes the company a more serious player on par with platforms such as Twitter and Pinterest, says Josh von Scheiner, founder and creative director at social media agency VonShine Industries.”
IN THE ADMINISTRATION
WIBW reports, “President Donald Trump is coming to Kansas City next week. The White House says he will speak next Tuesday at the Veterans of Foreign Wars 119th Annual Convention. ‘He will address the Veterans of Foreign Wars 119th Annual Convention,’ Press Secretary Sarah Sanders said. ‘President Trump is committed to our veterans, and his work to reform the VA, and to ensure veterans are given the care and support they deserve. The President looks forward to being with the more than 4,000 veterans in attendance.’ … Trump’s visit comes just days after he endorsed Republican Rep. Kevin Yoder in a Kansas district that Hillary Clinton narrowly carried in 2016.”
ON THE HILL
The House and Senate are both in this week with attention in the House on a Flood Insurance extension, the NDAA conference report, and legislation aimed at certain portions of the Affordable Care Act, including the medical device tax. The Senate is expected to consider Robert Wilkie’s nomination for Veterans Affairs Secretary.
Monday (July 23): House Rules Committee hearing to consider the Restoring Access to Medication and Modernizing Health Savings Account Act, Increasing Access to Lower Premium Plans and Expanding Health Savings Account Act, and the Protect Medical Innovation Act; House Democrats event with Minority Whip Steny Hoyer (D-MD) to unveil “Make It In America” jobs and economic plan;
Tuesday (July 24): Senate Banking Committee hearing on the nominations of Elad Roisman (to be a member of the Securities and Exchange Commission), Michael Bright (to be president of the Government National Mortgage Association), Rae Oliver (to be inspector general of the Department of Housing and Urban Development), and Dino Falaschetti (to be director of the Treasury Department’s Office of Financial Research); Senate Agriculture Committee hearing on the nominations of Dan Berkovitz (to be a commissioner of the Commodity Futures Trading Commission) and James Hubbard (to be undersecretary of Agriculture for natural resources and environment); Senate Energy and Natural Resources Committee hearing to examine factors that impact global oil prices and business meeting to consider four Energy Department nominees; Senate Foreign Relations Subcommittee hearing on the “China Challenge” and economic coercion as statecraft; Senate Commerce Subcommittee hearings on NOAA’s Blue Economy initiative and supporting commerce in America’s oceans and Great Lakes and strengthening and empowering U.S. amateur athletes; House Judiciary Committee hearingto examine the Wayfair decision and its ramifications for consumers and small businesses; House Oversight and Government Reform Committee hearingon ensuring the integrity of the U.S. election system and subcommittee hearings on preserving opportunities for grazing on federal land and safeguarding the public’s right to know; House Ways and Means Subcommittee hearings on the product exclusion process for Section 232 tariffs on steel and aluminum and the opioid crisis and implementation of the Family First Prevention Services Act; House Energy and Commerce Subcommittee hearings to examine advertising and marketing practices within the substance use treatment industry and legislation to authorize a pilot project to commercialize the Strategic Petroleum Reserve; House Natural Resources Subcommittee hearings on assessing innovative and alternative uses of coaland three Indian affairs bills; House Education and the Workforce Subcommittee hearing on the Workflex in the 21st Century Act; House Veterans’ Affairs Committee hearing to assess whether the VA is on track to successfully implement appeals reform; House Science, Space & Technology Committee hearing on urban air mobility and markup of the Improving Science in Chemical Assessments Act; House Homeland Security Committee markup of 12 bills and a resolution and subcommittee hearing to examine National Guard deployment to the Southwest border; House Transportation and Infrastructure Subcommittee hearing to receive an update on Coast Guard acquisition programs and mission balance and effectiveness; House Financial Services Committee markup of 7 bills; House Foreign Affairs Subcommittee hearing on security, human rights, and reform in Egypt; The Heritage Foundation event: “Trade Wars Are Bad and America Is Losing: Time to Ditch Section 232 Tariffs,” featuring keynote remarks by Sen. Ron Johnson (R-WI); Americans for Financial Reform event: “Regulating Wall Street – Ten Years Later,” featuring Sens. Sherrod Brown (D-OH) and Elizabeth Warren (D-MA); The Hudson Institute event on the new era in space, featuring Commerce Secretary Wilbur Ross and House Science, Space & Technology Committee Chairman Lamar Smith (R-TX); Bipartisan Policy Center kickoff reception for the “Funding Our Future” retirement policy campaign, with keynote remarks from Sen. Todd Young (R-IN);
Wednesday (July 25): Senate Foreign Relations Committee hearing to provide an update on American diplomacy to advance national security strategy, with testimony from Secretary of State Mike Pompeo; Senate Intelligence Committee hearing on the nominations of Vice Admiral Joseph Maguire, USN (Ret.) to be director of the National Counterterrorism Center and Ellen McCarthy to be assistant secretary of State for Intelligence and Research;Senate Commerce Committee hearing on the race to 5G and spectrum needs to maintain U.S. leadership and subcommittee hearing on NASA efforts to reach Mars; Senate HELP Committee executive session to consider the Patient Right to Know Drug Price Act, Congenital Heart Futures Reauthorization Act, Sickle Cell Disease Research, Surveillance, Prevention, and Treatment Act, and Action for Dental Health Act; Joint Economic Committee hearing on the innovation economy, entrepreneurship, and barriers to capital access; House Appropriations Committee markup of the FY2019 Homeland Security Appropriations Bill; House Ways and Means Subcommittee hearing to examine changes to Social Security’s disability appeals process; House Energy and Commerce Subcommittee hearings on 21st Century Cures implementation with updates from the FDA and NIH, background on renewable identification numbers under the Renewable Fuel Standard, and oversight of the Federal Communications Commission; House Oversight and Government Reform Subcommittee hearings on federal grant management and GAO’s high risk focus on cybersecurity; House Natural Resources Subcommittee oversight hearing on the management crisis at the Puerto Rico Electric Power Authority and implications for recovery; House Transportation and Infrastructure Subcommittee roundtable on the impact of the Jones Act on consumer prices in Puerto Rico; House Science, Space & Technology Committee hearing on the James Webb Space Telescope program breach and its implications, with testimony from NASA Administrator Jim Bridenstine and JWST Independent Review Board Chairman Tom Young;House Foreign Affairs Subcommittee hearing on budget priorities for South Asia; House Homeland Security Subcommittee hearings on the state of federal cybersecurity risk determination and using innovative technology and practices to enhance the culture of preparedness; House Administration Committee oversight hearing of the Library of Congress’ strategic plan and business meeting; Joint Select Committee on Solvency of Multiemployer Pension Plans hearing on how the multiemployer pension system affects stakeholders; Washington Post Live event on “securing tomorrow” with Air Force Secretary Heather Wilson; The Hudson Institute event: “Combating the Opioid Epidemic: Finding Alternatives in Pain Management,” featuring Sen. Bill Cassidy (R-LA); Center for American Progress event on the Americans with Disabilities Act, featuring a conversation with Sen. Tammy Duckworth (D-IL);
Thursday (July 26): Senate Appropriations Subcommittee hearing on the funding priorities for the Office of the U.S. Trade Representative, with testimony from USTR Robert Lighthizer; Senate Finance Committee hearing on the nominations of Justin Muzinich (to be deputy secretary of the Treasury) and Michael Desmond (to be chief counsel for the IRS and an assistant general counsel to the Treasury Department) and subcommittee hearing on improving tax administration today; Senate Commerce Committee hearing on the nominations of Rick Dearborn (to be a member of Amtrak’s board of directors) and Martin Oberman (to be a member of the Surface Transportation Board); Senate HELP Committee hearing on modernizing apprenticeships to expand opportunities; Senate Homeland Security and Governmental Affairs Subcommittee hearing on the challenges and opportunities of the proposed government reorganization of OPM and GSA; Senate Foreign Relations Committee business meeting to consider various bills, resolutions, and nominations; House Oversight and Government Reform Subcommittee joint hearing on the Federal Trade Commission’s enforcement of Operation Chokepoint-related businesses; House Energy and Commerce Subcommittee hearing on Medicare Access and CHIP Reauthorization and an update on the merit-based incentive payment system; House Science, Space & Technology Committee hearing on the James Webb Space Telescope program breach and its implications, with testimony from Northrop Grumman CEO Wesley Bush and JWST Independent Review Board Chairman Tom Young.