By S-3 Public Affairs
FACT OF THE WEEK
The Hill reports, “NASA successfully launched Sunday humanity’s first ever probe to the sun, kicking off a daring seven-year mission to better understand Earth’s closest star. Carried on United Launch Alliance’s (ULA) Delta IV Heavy rocket, the Parker Solar Probe blasted off from Space Launch Complex 37 on Cape Canaveral Air Force Station at 3:31 a.m., a day after it was originally scheduled to launch. The Parker Solar Probe will get as close as 3.83 million miles to the sun’s surface, which is about 95 percent of the way to the surface from Earth and is within the outer atmosphere known as the corona.”
Axios adds the Parker Solar Probe is the, “fastest-moving man-made object ever, traveling at 340,000 miles per hour. Why it matters: At a press conference on Thursday, project scientist Nicola Fox said that engineers and scientists have been waiting 60 years to be able to develop the right technology to build this type of probe. ‘We know a lot about the sun,’ she said, but there are key mysteries that will be unsolvable until a spacecraft can reach closer to its surface.’”
IN THE MEDIA
Streaming TV is becoming increasingly popular but are still facing challenges when it comes to profit. Digiday reports, “so-called skinny bundles — virtual multichannel video programming distributors, or virtual ‘MVPDs,’ in TV industry terms — reach more than 6 million subscribers,” and they are looking to more targeted advertising as one means to help them turn a profit.“The virtual MVPDs are positioning themselves as providers of true addressable advertising — or the ability to target individual households and potentially even individual TV viewers. Similar to cable and satellite distributors, virtual MVPDs have two minutes of ad inventory for every hour of programming on the channels in their services. Sling TV, DirecTV Now and FuboTV are already selling into these ad slots. Hulu has gradually started to sell into its live TV service over the past month, and YouTube plans to do the same by the start of the next broadcast TV season this fall.”
IN THE ADMINISTRATION
President Trump is headlining a fundraiser on Monday for Rep. Claudia Tenney (R-NY).
ON THE HILL
The House is out this week while the Senate returns to Washington for the second half of the week.
Tuesday (August 14): Primaries in Wisconsin, Minnesota, Connecticut, and Vermont;
Wednesday (August 15): Senate Energy and Natural Resources Subcommittee hearing on 18 National Parks bills, with testimony from National Park Service Deputy Director P. Daniel Smith; National Press Club Newsmaker Program event with U.S. Citizenship and Immigration Services Director Francis Cissna;
Thursday (August 16): Senate Commerce, Science & Transportation Committee hearing on oversight of the Federal Communications Commission, with testimony from Chairman Ajit Pai and Commissioners Michael O’Rielly, Brendan Carr, and Jessica Rosenworcel; Senate Foreign Relations Committee hearing on the nomination of David Hale to be undersecretary of State for political affairs; Senate Energy and Natural Resources Committee hearing to consider Energy Department nominees William Cooper (to be general counsel) and Lane Genatowski (to be director of the Advanced Research Projects Agency-Energy); Senate Environment and Public Works Committee hearing to examine implementation of Clean Water Act Section 401 and the Water Quality Certification Improvement Act of 2018; Senate Homeland Security and Governmental Affairs Subcommittee hearing on oversight of efforts to protect unaccompanied alien children from human trafficking and abuse; House Financial Services Subcommittee field hearingon the role of federal housing and community development programs to support opioid and substance use disorder treatment and recovery (to be held in Lexington, KY).