By S-3 Public Affairs
FACT OF THE WEEK
Would you keep your Netflix account if it started running ads? CNBC reports, “Almost one-quarter (23 percent) of consumers say they would drop their subscription if the streaming service included ads, according to a study conducted by Hub Entertainment Research.Less than half (41 percent) said they would definitely or probably keep Netflix even with ads. The study found that if Netflix offered a lower subscription price to offset ads, it might retain some subscribers who would otherwise leave the streaming service. If rates were lowered by $3 per month while including ads, the percentage who said they would cancel drops from 23 percent to 16 percent, while 50 percent said they would likely stay subscribed.”
“Netflix plans to spend more than $8 billion this year on more than 700 original shows,” and tomorrow night at the Emmy Awards, Netflix is up with the most nominations — 112 in total — defeating HBO for the first time in 17 years.
IN THE MEDIA
Not on Snapchat? You may start seeing Snap content anyway across other media platforms. Axios’ Sara Fischer reports, “Snapchat is letting more than 20 news partners create curated ‘stories’ with user-generated content from its platform as part of a new content push on its media section, Discover. … The move is part of a broader push by Snapchat to help more people discover and interact with the billions of user-generated photos and videos uploaded to its platform everyday. It also lowers the barrier to entry for media partners to get on Discover, which will help Snapchat add scale to its editorially curated media section. … The launch partners are Brut, CNN, Cosmopolitan, Daily Mail, Daquan, Dodo, Harper’s Bazaar, iHeart, The Infatuation, Jukin, Lad Bible, Love Stories TV, Mic, NBC News, NBC Sports, NBC, Today Show, New York Post, NowThis, Overtime, Refinery 29, Telemundo, The Tab, Viacom, Vice, Wave.TV and Whalar.”
Mashable adds, “For publishers, Snapchat content could prove to be a valuable resource. Though Snapchat videos have gone viral in the past, it hasn’t always been easy for media companies to access the content in the way that they can with Twitter and other social media platforms. By opening up Snapchat’s public-facing content to them, these publishers can now take advantage of Snapchat in a much more meaningful way. For Snap, which has been struggling with user growth in the wake of a disastrous redesign, the new partnerships will help ensure that its content will be seen by more people, even if it’s outside of the Snapchat app.”
IN THE ADMINISTRATION
CNBC reports, “President Donald Trump is expected to visit the areas affected by Hurricane Florence next week, White House Press Secretary Sarah Sanders said in a statement Friday. … Sanders said that President Trump will travel to the affected areas early to the middle of next week, ‘once it is determined his travel will not disrupt any rescue or recovery efforts.’”
CNN adds, “A majority of cell phone users will receive an alert on Thursday, September 20, with the header ‘Presidential Alert’ and the message, ‘THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed.’ WEA was technically launched in April of 2012, but this will be the first time FEMA has tested the system on the presidential level in hopes to work out the kinks, the agency said in a press release this week.”
ON THE HILL
The Senate is in this week with focus on Thursday’s Senate Judiciary Committee vote on Brett Kavanaugh’s Supreme Court nomination as well as additional work on government funding.
Monday (September 17): Senate vote on the Patient Right to Know Drug Prices Act and opioids legislation; House Natural Resources Subcommittee oversight hearing: “Historic Leasing in the National Park System: Assessing Challenges and Building on Successes” (to be held in Hot Springs, AR);
Tuesday (September 18): Senate Foreign Relations Committee business meeting on 9 pending nominations and hearing on the status of U.S.-Russia arms control efforts with testimony from representatives of the State and Defense Departments; Senate Homeland Security and Governmental Affairs Committee hearing on the implications of reinterpretation of the Flores settlement agreement for border security and illegal immigration incentives, with testimony from representatives of the Departments of Homeland Security and Justice and the Government Accountability Office; Senate Health, Education, Labor and Pensions Committee hearing: “Reducing Health Care Costs: Examining How Transparency Can Lower Spending and Empower Patients”; Senate Banking, Housing and Urban Affairs Committee hearing: “Fintech: Examining Digitization, Data, and Technology”; Senate Armed Services Subcommittee closed hearing on interagency coordination in the protection of critical infrastructure, with testimony from representatives of the Departments of Homeland Security and Defense; Senate Commerce, Science and Transportation Subcommittee hearing: “Fish Fights: An Examination of Conflicts Over Ocean Resources”; Senate Veterans’ Affairs Committeebusiness meeting to consider the VA nominations of Tamara Bonzanto (to be assistant secretary for accountability and whistleblower protections) and James Gferer (to be assistant secretary for information and technology); National Press Club Headliners Luncheon on the 2018 elections with Emily’s List President Stephanie Schriock; Opening of the 73rd session of the United Nations General Assembly;
Thursday (September 20): Senate Judiciary Committee executive business meeting to consider the nomination of 10 judicial nominations, including Supreme Court nominee Brett Kavanaugh, and the DETER Act and Justice for Victims of Lynching Act.