By S-3 Public Affairs
FACT OF THE WEEK
Axios reports on a new study from Pearson Education on the way Generation Z is learning. Axios writes, “Generation Z students, classified as being between the ages of 14 and 23, believe that YouTube is a bigger contributor to their education than textbooks, according to a study by Pearson Education. … The study polled nearly 2,500 people ranging from 14 to 40 years old and asked them about their preferred education methods. … 59% of Gen. Z students preferred to learn from YouTube, while only 55% of Millennials preferred it. 60% of Millennials said they preferred to learn from textbooks, while 47% of Gen. Z students preferred the same.”
More interesting findings from the study:
- “GenZ is more likely [than Millennials] to feel that they have opportunities available to them that previous generations didn’t;”
- “While also in a different life stage than Millennials – two-thirds of GenZ say that their goal in life is to make it to the top of their profession,” as compared to just 43% of Millennials;
- “41% of GenZ uses social media to develop friendships from around the world (Versus 29% of Millennials);”
- “Although GenZ are considered “Digital Natives” and bypass traditional learning methods, many still value printed materials and teacher interactions as part of the college experience. Millennials, however, need the flexibility of online methods of learning.”
Bonus Fact: S-3’s own Amos Snead co-authored a bipartisan book with Jaime Harrison titled Climbing the Hill. Former staff members of Democratic and Republican House leadership teams who began their careers with modest backgrounds, Snead and Harrison provide all the hard-won secrets and strategies needed to build a career in local politics and Congress, make a difference, and ascend from an internship to leadership.
Bipartisan praise for Climbing the Hill includes Senator Lisa Murkowski: “Climbing the Hill is a wonderful read for any young person looking to become more involved in public service. Jaime and Amos provide a guide for political involvement and government service for the next generation. Their experiences—and their friendship—show that bipartisanship is alive and well. We can accomplish great things by working together.” Climbing the Hill will be available September 25th!
IN THE MEDIA
Ad Exchanger reports, “Advertisers on Dish’s video-on-demand service Sling TV can now power their addressable TV campaigns using Nielsen audience segments based on purchases and loyalty programs. Sling TV advertisers can also measure using Nielsen’s Digital Ad Ratings currency.” [NOTE: Addressable TV campaigns are those where ads are delivered to specific households based on metrics from the advertiser rather than the program or time of day.]
What does this mean? In short, more targeted ads for you if you are a Sling TV user. “The audience segments come from Nielsen Buyer Insights and Nielsen Catalina Solutions (NCS). The former has data from in-store purchases and online credit and debit card purchases, while the latter has data from CPG loyalty programs. …. For example, an advertiser like P&G can use NCS to find households that buy Bounty paper towels and send them messages via Sling TV on mobile and desktop. … Nielsen is the latest cross-screen audience provider on Sling TV. Dish has existing relationships with Experian Marketing Services, Acxiom, Neustar and Polk, many of whom can already be activated across screens on Sling TV. … Addressability in TV is gaining traction among advertisers, and both Dish and Sling TV are seeing the benefits. … Sling TV is also using Nielsen’s Digital Ad Ratings to show that ads targeted to certain demographics were actually delivered.”
IN THE ADMINISTRATION
President Trump heads to New York next week for the United Nations General Assembly. The Wall Street Journal previews his speech, scheduled for Tuesday. The president is also expected to meet with Japanese Prime Minister Shinzo Abe on Wednesday.
ON THE HILL
The House and Senate are both back with all eyes on Supreme Court nominee Brett Kavanaugh and a Senate Judiciary hearing Thursday with Dr. Blasey Ford. Work will also continue on spending packages with the House expected to consider the Defense and Labor Health and Human Services, and Education Appropriations package.
Monday (September 24): Senate vote on the nomination of Jackie Wolcott to be the U.S. representative to the International Atomic Energy Agency and the Vienna Office of the United Nations; Senate Judiciary Committee executive business meeting to consider pending judicial nominations and bills;
Tuesday (September 25): Senate Health, Education, Labor & Pensions Committee hearing on the Every Student Succeeds Act and subcommittee hearing on healthcare in rural America; Senate Foreign Relations Committeehearing on the nominations of Bonnie Glick (to be deputy administrator of the U.S. Agency for International Development), Michael Harvey (to be assistant administrator of the Middle East for the U.S. Agency for International Development), and Mark Montgomery (to be assistant administrator of democracy, conflict, and humanitarian assistance of the U.S. Agency for International Development); Senate Armed Services Committee hearing on the nominations of General Robert Abrams (for reappointment as commander of the United Nations Command/Combined Forces Command/United States Forces Korea) and Vice Admiral Craig Fuller (to be commander of the U.S. Southern Command); Senate Energy and Natural Resources Committee hearing on the Department of Energy’s efforts in the field of quantum information science; House Rules Committee hearing to consider the conference report to the Department of Defense and Labor, Health and Human Services, and Education Appropriations Act and a resolution recognizing that allowing illegal immigrants the right to vote devalues the franchises and diminishes the voting power of U.S. citizens; House Financial Services Subcommittee hearing on the HUD Office of Inspector General report on the Alexander County (IL) Housing Authority;
Wednesday (September 26): Senate Finance Committee hearing on the impact of tariffs on the U.S. automotive industry; Senate Commerce, Science and Transportation Committee hearing to examine safeguards for consumer data privacy, with testimony from representatives of AT&T, Amazon, Google, Twitter, Apple, and Charter Communications and subcommittee hearing on the global space race with testimony from NASA Administrator Jim Bridenstine;Senate Veterans’ Affairs Committee hearing on the state of the VA, with testimony from VA Secretary Robert Wilkie; Senate Judiciary Committee hearing on nominations; Senate Foreign Relations Committee business meeting to consider pending bills and hearing on the nominations of Craig Cloud (to be ambassador of Botswana), Michael Pelletier (to be ambassador of Madagascar), Dennis Hankins (to be ambassador of Mali), and Robert Scott (to be ambassador of Malawi); Senate Environment and Public Works Committee hearing on cleaning up the oceans; Senate Homeland Security Governmental Affairs Committee business meeting to consider the nomination of Peter Gaynor (to be deputy administrator of the Federal Emergency Management Agency), 22 bills, and 21 postal naming bills andsubcommittee hearing on the federal role in the toxic PFAS chemical crisis; Senate Armed Services Subcommittee open and closed hearing on cyber operational readiness of the Department of Defense; House Rules Committee hearing on the American Innovation Act, Family Savings Act, and Protecting Family and Small Business Tax Cuts Act; House Natural Resources Committee hearing on 9 bills; House Foreign Affairs Committee hearing on the genocide against the Burmese Rohingya and subcommittee hearings on countering Iranian proxies in Iraq and U.S. policy responses to China’s repression and internment of Uyghurs; House Armed Services Committeehearing on the impact of national defense on the economy, diplomacy and international order and subcommittee hearing on U.S. strategy in Syria; House Education and the Workforce Committee hearing on First Amendment rights on campus; House Oversight and Government Reform Committee hearingon misconduct and retaliation at TSA and subcommittee hearings on countering China and ensuring America’s leadership in advanced technologies and innovation and Supplemental Nutrition Assistance Program fraud; House Financial Services Subcommittee hearings on oversight of the SEC’s Division of Investment Management and administration goals for major sanctions programs; House Energy and Commerce Subcommittee hearings on jobs and growth in the manufacturing sector and solutions to strengthen U.S. public safety communications; House Judiciary Subcommittee hearingon the Bankruptcy Administration Improvement Act of 2017; House Homeland Security Subcommittee hearing on federal efforts to stop human trafficking; House Ways and Means Subcommittee hearing on the IRS’ taxpayer online authentication efforts; House Transportation and Infrastructure Subcommittee hearing on Coast Guard modernization and recapitalization; House Science, Space and Technology Subcommittee hearing on 60 years of NASA leadership in human space exploration; Joint Economic Committeehearing on the rise of American earnings and living standards; Bloomberg Global Business Forum in New York; The Hill’s Newsmaker Series event with Reps. Henry Cuellar (D-TX) and Peter King (R-NY);
Thursday (September 27): Senate Finance Committee hearing on the nominations of Gordon Hartogensis (to be director of the Pension Benefit Guaranty Corporation) and Gail Ennis (to be inspector general of the Social Security Administration); Senate Health, Education, Labor and Pensions Committee hearing on reducing healthcare costs and improving affordability through innovation; Senate Homeland Security and Governmental Affairs Subcommittee hearing on the effects of regulatory policy on the economy and business growth; House Financial Services Committee hearing on the Federal Housing Finance Agency’s role as conservator and regulator of government-sponsored entities; House Judiciary Committee hearing on the Copyright Alternative in Small-Claims Enforcement Act of 2017 and subcommittee hearings on post-PASPA sports betting in America and the state of intellectual freedom in America; House Oversight and Government Reform Committee business meeting and subcommittee hearings on restoring balance to environmental litigation and the benefits of a deregulatory agenda; House Foreign Affairs Committee markup of 7 bills and resolutions and subcommittee hearings on U.S. policy toward Syria, ensuring resources match objectives in Europe and Eurasia, and China’s war on Christianity and other religious faiths; House Veterans’ Affairs Committee hearing on veteran suicide prevention; House Energy and Commerce Subcommittee hearings on reducing maternal mortality in the United States, DOE modernization and the Office of Cybersecurity, Energy Security, and Emergency Response, andthe state of the media marketplace; House Armed Services Subcommitteehearing to receive an update on military review board agencies; House Homeland Security Subcommittee hearing on airline and airport perspectives of insider threats to aviation security; House Ways and Means Subcommittee hearing on the state of Social Security’s information technology; House Science, Space and Technology Subcommittee hearing on advancing nuclear energy; National Press Club Newsmaker event with House Speaker Paul Ryan (R-WI); The Hill’s Newsmaker Series event with Treasury Secretary Steven Mnuchin; The Hill event on telehealth with speakers including Sen. Bill Cassidy (R-LA) and Reps. Buddy Carter (R-GA) and Doris Matsui (D-CA); Washington Post event on the economics of the aviation industry with speakers including Sens. Jerry Moran (R-KS) and Ed Markey (D-MA); The Aspen Institute event on the space force with Reps. Mike Rogers (R-AL) and Jim Cooper (D-TN);
Friday (September 28): House Financial Services Subcommittee hearingon opportunities for financial markets in the digital era; House Judiciary Subcommittee hearing on sober living homes; House Armed Services Subcommittee hearing on contributing factors to C-130 mishaps and other intra-theater airlift challenges.