Smart 3 | 10/14/18

By S-3 Public Affairs

Welcome back and happy Sunday. Each week we take a look at the “Smart 3” topics driving and shaping the media landscape.

And we’re kicking off this week with a little S-3 work news:


1. S-3 Continues Bipartisan Growth: Adds former Bernie Sanders Chief of Staff 

S-3 added Michaeleen Crowell, who was previously chief of staff to Sen. Bernie Sanders (I-Vt.), as a principal.

“Michaeleen brings with her decades of experience in House, Senate and from the Presidential campaign trail,” said John Scofield, Managing Partner at S-3 Public Affairs. “She is a unique talent and will provide immediate value to our clients.  We couldn’t be more excited that she is joining our team.”

Read more about Michaeleen


2. Would Honest Abe have been a LinkedIn thought leader? 

If LinkedIn existed in the 1860s, that appears to be the case. According to the Business Insider Digital Trust Report 2018, LinkedIn takes the top spot when surveyed on consumer perception across 6 pillars of trust — security, legitimacy, community, user experience, shareability, and relevance.

The takeaway: seeing as many people invest time instead of waste time on LinkedIn, you’re much less likely to see fake news on the platform.

3. Thank you for reading this far down (you did better than a goldfish)

Seriously, thank you. This Sunday afternoon email took longer to read than the average attention span of an internet user (8 seconds!).

According to Like War: The Weaponization of Social Media by P.W. Singer and Emerson T. Brooking:

“In 2000, the average attention span of an internet user was measured at twelve seconds. By 2015, it had shrunk to eight seconds– slightly less than the average attention span of a goldfish. An effective digital narrative, therefore, is one that can be absorbed almost instantly.”

The takeaway: Make your point quickly – right at the top. You may lose readers shortly after grabbing their attention.


Things are starting to get lighter on Capitol Hill with Congress in recess through the midterms.

Sunday (October 14): Michigan Senate debate

Monday (October 15): Arizona Senate debate; Virginia 7th Congressional District debate

Tuesday (October 16): Texas Senate debate; Pennsylvania 17th Congressional District debate

Wednesday (October 17): Delaware Senate debateWashington 8th Congressional District debateMassachusetts Governor’s debate

Thursday (October 18): USC-Brookings Schaefer Initiative event with Centers for Medicare and Medicaid Services Administrator Seema Verma; POLITICO Live event: “A Tale of Two Crises: Using Tech and Innovation to Combat Opioid Abuse and Diabetes” featuring a keynote conversion with Food and Drug Administration Commissioner Scott Gottlieb; CNN Town Hall event with Democratic Texas Senate candidate Rep. Beto O’Rourke

Friday (October 19): Massachusetts Senate debate

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