Smart 3 | 11/11/18

By S-3 Public Affairs

Happy Sunday and welcome back to the Sunday agenda. We’re 722 days away from the 2020 elections.

Each week we take a look at the “Smart 3” stories and topics shaping the media landscape.


1. The 2018 midterm elections broke political advertising spending records

Sara Fischer, Axios:

More money will be spent on advertising this election cycle than any previous midterm cycle, according to the Center for Responsive Politics (CRP), which powers the election data website, OpenSecrets. While final tallies are still coming in, “it’s safe to say that this is a new midterm record,” says Andrew Mayersohn, Committees Researcher at CRP.

h/t Sam Sabin


2. The memes are coming for LinkedIn

Craig Silverman, BuzzFeed:

Facebook and Twitter’s crackdown on hate speech, false news, and manipulation has caused some people to move their political content sharing to LinkedIn.

Speaking of LinkedIn, the platform is still the leading driver for B2B leads.

Albizu Garcis, PR Daily:

“Eighty percent of B2B leads come from LinkedIn, compared to 13 percent on Twitter and 7 percent on Facebook. This one stat alone should be enough to convince your agency to start investing more time and effort in LinkedIn.”

3. A sign of the times: No desk phones and 6 second videos

What is this giant thing with big buttons on my desk and why does it have a hashtag symbol?

Jennifer Levitz, Wall Street Journal

At home and work, technology habits have changed a lot over the years—and then there’s the office desk phone. With people carrying smartphones everywhere, a segment of the workforce has a hang up with the clunky office versions. Employees find them annoying and complicated, if they use desk phones at all.

Sonoo Singh, TheDrum, “Can the six second ad connect with consumers?”

“The best ads don’t force a product down your throat but bring a level of human connection that makes you feel something.”

“Doing that in six seconds truly is an art.”

BONUS: One of our readers last week asked a very thoughtful question as it relates to current coaching icons.

Over the last ten years, which college coach has sent more athletes into the pros in the first round?

  1. Coach Nick Saban, Alabama Crimson Tide football team into the NFL 1st round
  2. Coach John Calipari, Kentucky Wildcats basketball team into the NBA 1st round

The answer: Nick Saban: 26 John Calipari: 24


Here’s the week ahead:

Monday (November 12): Veterans’ Day

Tuesday (November 13): Congressional lame-duck session beginsSenate Judiciary Committee hearings on judicial nominations and big bank bankruptcy 10 years after Lehman BrothersSenate Homeland Security and Governmental Affairs Committee business meeting to consider the nominations of Steven Dillingham (to be director of the U.S. Census) and Michael Kubayanda (to be a commissioner of the Postal Regulatory Commission) and subcommittee field hearing on the local, state, and federal response to the PFAS crisis in Michigan (to be held in Grand Rapids, MI); House Rules Committee hearing to consider the Manage Our Wolves Act; Yahoo Finance All Markets Summit: America’s Financial Future, with speakers including Commerce Secretary Wilbur Ross, presidential adviser Kellyanne Conway, Sens. Mark Warner (D-VA) and Cory Booker (D-NJ), Reps. Emanuel Cleaver (D-MO) and Eric Swalwell (D-CA), AFL-CIO President Richard Trumka, U.S. Chamber of Commerce Chief Policy Officer Neil Bradley; Washington Post Live event on cancer, including FDA Commissioner Scott Gottlieb

Wednesday (November 14): Senate Republicans hold leadership electionsSenate Foreign Relations Committee hearing on the nominations of Patricia Mahoney (to be ambassador to the Republic of Benin), Richard Paschall III (to be ambassador to the Republic of Gambia), and Susan Stevenson (to be ambassador to the Republic of Equatorial Guinea); Senate Armed Services Subcommittee hearing on the Department of Defense’s cybersecurity acquisition and practices from the private sector; Senate Indian Affairs Committee business meeting to consider Savanna’s Act and legislative hearing to receive testimony on 3 bills; House Financial Services Committee hearing to receive semi-annual testimony on the Federal Reserve’s supervision and regulation of the financial system from Vice Chairman for Supervision Randal Quarles; House Foreign Affairs Subcommittee hearing on ensuring resources match objectives at the State Department’s Counterterrorism Bureau; House Veterans’ Affairs Subcommittee hearings on the 180-day review of the Electronic Health Record Modernization program and a continued review of GI Bill payment delaysTom Lantos Human Rights Commission hearing on reducing the risk of mass atrocities, featuring opening remarks from co-chairs, Reps. James McGovern (D-MA) and Randy Hultgren (R-IL)

Thursday (November 15): Senate Banking, Housing, and Urban Affairs Committee hearing to receive semi-annual testimony on the federal Reserve’s supervision and regulation of the financial system from Vice Chairman for Supervision Randal Quarles; Senate Energy and Natural Resources Committee hearing on the nominations of Dr. Rita Baranwal (to be assistant secretary of Energy for nuclear energy), Bernard McNamee (to be a member of the Federal Energy Regulatory Commission), and Raymond Vela (to be director of the National Park Service); Senate Homeland Security and Governmental Affairs Committee hearing on the nominations of Ronald Vitiello (to be assistant secretary of Homeland Security for immigration and customs enforcement) and Richard Tischner, Jr. (to be director of the Court Services and Offender Supervision Agency for the District of Columbia); Senate Environment and Public Works Committee hearing to examine funding needs for wildlife conservation, recovery, and management; House Oversight and Government Reform Committee hearing to examine misconduct and retaliation at the U.S. Forest Service; House Veterans’ Affairs Subcommittee hearing to explore VA oversight of contract disability examinations; POLITICO’s Playbook Elections: What’s Next?The Hill’s Newsmaker Series: Leadership in Action event, with speakers including Reps. Josh Gottheimer (D-NJ) and Tom Reed (R-NY); The Atlantic event on “a generation in the middle,” with speakers including Reps. Debbie Dingell (D-MI) and Gregg Harper (R-MS); Tom Lantos Human Rights Commission hearing on elections and human rights in Bangladesh, featuring opening remarks from co-chairs, Reps. James McGovern (D-MA) and Randy Hultgren (R-IL)

Friday (November 16): Senate Small Business and Entrepreneurship Committee field hearing on how small businesses benefit from smart rail shipping regulation (to be held in New Orleans, LA); American Council on Renewable Energy event on clean energy policy and the 2018 elections

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