Smart 3 | 9/30/18

By S-3 Public Affairs

Welcome back to the Sunday Agenda. This week we take a look at the “Smart 3” news items driving and shaping the media landscape.


1. Kavanaugh hearings dominate social media conversation.
Thursday morning all Top 10 trending Twitter topics in the United States were dedicated to the same thing – the Brett Kavanaugh Senate hearing. A Twitter spokesperson confirmed to TheWrap this has never happened. Of note, trending topics were launched in 2006.
Google showed a similar spike in interest on Thursday, with 24 of the top 25 real-time search trends related to the hearing.


2. Elon Musk’s 99 Problems 

We’re not sure this advances any commentary on the growing reach and influence of social media, but we learned this week a single Tweet can land you in hot water with the SEC.

Bloomberg’s Matt Livine: Tesla Securities Fraud Lawsuit Watch 2018.

You can’t do that. You can’t announce your plans to buy a public company unless the announcement is more or less true. Even if you’re just floating the idea, and don’t mean it to be taken too seriously, investors will take it seriously. The stock went up on Musk’s announcement, and then went down when it became clear he was kidding. The people who believed Musk, and bought stock thinking it would go to $420, were deceived, and lost money. That is what we in the business tend to call “securities fraud.”

3. Millennial Media Consumption 

At S-3, we’re determined to stay ahead of the latest media trends. As part of this commitment, we conducted a “Media Consumption Survey” of undergraduate college students across the United States, leading to some intriguing and unexpected results.

Local news matters. 70% of students view local news as the most important.

Newspapers are the most trusted as a “reliable source of information.” However, many college students don’t regularly purchase print newspapers – or have ever purchased one.


The House is on recess and most attention this week will focus on the Senate and Supreme Court nominee Brett Kavanaugh. 

Monday (October 1): President Trump holds a rally in Johnson City, TN

Tuesday (October 2): President Trump holds a rally in Southaven, MS; Senate Foreign Relations Committee hearing on Russia’s role in Syria and the broader Middle East followed by a closed briefing; Senate Banking, Housing and Urban Affairs Committee hearing on implementation of the Economic Growth, Regulatory Relief, and Consumer Protection Act with testimony from Comptroller of the Currency Joseph Otting, Federal Reserve Board of Governors Vice Chairman for Supervision Randal Quarles, Federal Deposit Insurance Corporation Chairman Jelena McWilliams, and National Credit Union Administration Chairman J. Mark McWatters; Senate Finance Committee hearing on the nomination of Andrew Saul to be commissioner of Social Security; Senate Judiciary Subcommittee hearing on threats to religious liberty around the world; Senate Energy and Natural Resources Committee business meeting to consider pending legislation; The Atlantic Festival (through Thursday)

Wednesday (October 3): Senate Judiciary Committee hearing on the tenth anniversary of Lehman Brothers’ bankruptcy and subcommittee hearing on oversight of the enforcement of the antitrust laws with testimony from Assistant Attorney General Makan Delrahim and Federal Trade Commission Joseph Simons; Senate Commerce, Science and Transportation Committee hearing on implementation of positive train control and subcommittee hearing on abuse prevention efforts across the Olympic movement; Senate Indian Affairs Committee hearing on GAO reports relating to broadband availability on tribal lands; Senate Small Business and Entrepreneurship Committee hearing on expanding opportunities for small businesses through the tax code; Senate Homeland Security and Governmental Affairs Committee hearing on the nominations of Steven Dillingham to be director of the Census and Michael Kubayanda to be a commissioner of the Postal Regulatory Commission; Senate Health, Education, Labor and Pensions Subcommittee hearing on expediting treatments for rare diseases; The Brookings Institution event on the state of the rule of law in the United States

Thursday (October 4): President Trump holds a rally in Rochester, MN; Senate Banking, Housing and Urban Affairs Committee hearing on regulatory and law enforcement perspectives on combating money laundering and other forms of illicit finance, with testimony from representatives of the FBI, Financial Crimes Enforcement Network, and Office of the Comptroller of the Currency; Senate Commerce, Science and Transportation Committee hearing on broadband opportunities and challenges in rural America; Senate Foreign Relations Committee hearing on the nomination of Eric Nelson to be ambassador to Bosnia and Herzegovina; Senate Special Committee on Aging hearing on reducing healthcare costs through patient-focused care; The Heritage Foundation event on release of the 2019 Index of U.S. Military Strength, featuring remarks by Sen. Joni Ernst (R-IA)

Friday (October 5): Senate Small Business and Entrepreneurship Committee field hearing on how small businesses benefit from smart rail shipping regulation (to be held in New Orleans, LA)

Saturday (October 6): President Trump holds a rally in Topeka, KS 

BONUS: Did Bryce Harper send a secret farewell message to DC via Instagram?  

In an elaborate 9-picture Instagram post, Bryce Harper (currently) with the Washington Nationals said, “To the fans and the city of DC, thank you.” 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *